The Hidden Secret on Logo Colors, and How They Affect Your Customers (26 Nov 2005)
Could you imagine if the "Golden Arches" were purple, or if IBM's colors were red and green? You may have wondered who, how and why they came up with the colors that they did.
Why is it that so many restaurants like McDonald's, Burger Ki...
How Can a Piece of Cardstock Make Networking, Promoting & Selling Your Business Easier and More Fun? (20 Mar 2006)
I met Darlene at one of my networking meetings; she's never run a business or come to a networking meeting in her life. And it shows. Between bites of my morning cottage cheese I peek over at her and see her flipping her hair, tapping her pencil a...
Marketing: Your Brand Is About More Than Just Good Looks (06 Dec 2005)
First let's clear up a common misconception of what a "Brand" really is. A brand is more than just your company's name or logo. It's more than just a particular type of product you offer such as Q-tips brand of cotton swabs. It's more than just...
What Can Hunting Teach Small Business Owners About Getting More Customers? (02 May 2006)
I have two buddies that hunt, Jeremy and Jeff. They get up at the crack of dawn and trek out into the Arizona desert to shoot some animals. I am not a hunter and have a better chance of bring struck by lightning twice than shooting a deer, so I am...
Credit Card Logos For Your Website (17 Apr 2006)
If you own or operate a website in conjunction with your business, consider posting a Visa logo, or even Visa / Master Card logos on your website. Visitors browsing the site will be more apt to linger and shop when they know you offer the convenie...
Creating a Powerful Brand Name (12 Apr 2006)
"Pull the string, and it will follow wherever you wish.
Push it, and it will go nowhere at all."
-- Dwight D Eisenhower
From top business executives, to people striving everyday in their communities. From traditional corp...
Adding To The Mix- A Brand Story (07 Jan 2006)
The Key Ingredient
You've heard it yourself. He's the life and soul of the place, a grand man
altogether. She's the heart of the business, a formidable woman. Sometimes, it
seems to me that the more successful hotels or restaurants ...
Brandwidth 2005- The Year In Review (11 Aug 2005)
I shop therefore I am? As Ireland's largest shopping centre opened in Dundrum
and consumer spending rocketed across the country, 2005 was a year in which our
love affair with brands showed little signs of abating.
Whilst H&M, House...
B.U.I.L.D. A Great Brand (04 May 2006)
Powerful brands are built, not born. A quick perusal of global marketing
consultancy Interbrand's fifth annual ranking of the world's top 100 brands clearly
demonstrates this fact. Released last summer, Interbrand's listing illustrates the
va...
Standing Out From The Crowd By Using Color In Your Packaging (21 Sep 2005)
How does a small company or individual eBay seller who wants to get big one day do it? The answer is easy - they work hard to stand out from an already crowded field to have their product, service and name recognized before the others.
This ...
Custom Flag Printing - is White a Color? (18 Nov 2005)
This question I don't really get asked its more I see when a person requests a quote and say's "I would like a custom flag made using my logo the colors in my logo are navy blue, red, yellow and white"
After being a flag maker for many year...
Magnetize Your Brand and Attract More Customers (15 Aug 2005)
What makes a company brand magnetic -- one that effortlessly attracts customers,
revenue, media attention and employees alike? A quick examination of the laws of
nature will reveal the answers. Forces such as magnetism and gravity, while
seemi...
Personal Touch: Signing Your Work (14 Sep 2005)
I encourage customers to buy books directly from me by noting on my Web site that the books are personally signed by the author. Another author said that, although she didn't mean to offend, she didn't know why anyone would want my signature. Afte...
Graphic Design Help: Will A Freelancer Be Enough Or Do You Need A Large Design Firm? (06 May 2006)
There is a little greasy spoon in my neighborhood that always has a line out the door on weekends. The fried eggs are so greasy they could stop your heart, there isn't a single homemade pastry or muffin in the joint, and the 99-cent cup of coffee ...
Which File Type is Best for Your Graphics? Sorting Through the Alphabet Soup of Jpgs, Tifs and Pngs (19 Dec 2005)
.jpg, .gif, .png, .eps, .pdf, .tif; file format options or a bad accident involving alphabet soup?
Every time a graphic file is saved on the computer, the program saves the artwork with a specific file format. Some formats are high resol...
Hiring a Graphic Designer? Here are 10 Quick Things Youll Want to Consider (16 Jan 2006)
1. Their guarantee. Only work with designers that stand 100% behind their work.
This is an easy way to identify if the designer is an expert and a reputable
artist - ask how he/she stands behind the work and service.
2. Their cur...
Will Promotional Materials REALLY Increase Your Sales? (06 Nov 2005)
Yes!
It's a proven thousands of times every day. A well-defined
business image will increase sales by making your company
more "credible". The return on investment for using business
Here's why.
A...
Learn Now or Pay Later, How to Know if Your Logo is Going to Be a Source of Joy or Pain (14 Dec 2005)
You might just use your logo on your own computer in Microsoft Publisher, or you hired a designer to create your logo that will be deployed across your web site, apparel, brochures, banners, advertisements and more. In either case, I promise you t...
Building a Logo (28 Mar 2006)
All businesses have to have some sort or other logo of their own. This logo is the media wherein they introduce themselves to their clients. It is a known fact that visual processing is a very important way of gathering information as a good desig...
Professional Corporate Logo (11 Dec 2005)
A corporate logo is actually a part of a brand entity. It is something in which it's shape, color and typeface are all different from others in a similar market. An effective logo has to be one that is recognized instantly, while evoking some emot...
