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What is Your Marketing IQ? (09 May 2006)
What is your marketing IQ? Are you in need of a little help or are you marketing brilliantly? Take the following quick and easy (not to mention enlightening) quiz and find out!
1. What is the best competitive advantage that any business c...
Are You Marketing Brilliantly? (18 Mar 2006)
BRILLIANT MARKETING... sounds great, but what is it?
Is it the marketing idea that results in the mailman ringing your doorbell, signaling in a caravan of postal workers with mounds of letters - all in response to your latest advertisement? ...
Increase Your Business By Using Endorsements (09 Nov 2005)
One of the most effective but seldom used ways to increase your bottom line is with the use of endorsements. By having a respected person or organization, endorse your product or service, you can add tremendous force and credibility to your sales ...
Marketing: The Cats & Dogs Of It (22 Mar 2006)
For some time I've struggled to come up with a way of distinguishing direct from indirect marketing, if only to help participants in my seminars.
Typically, we think of indirect marketing as all of those activities that create customer aware...
Attract More Customers With the Magic of Marketing (15 Oct 2005)
To start seeing remarkable success, you must make time for marketing. Many people tend to make their marketing a low priority. Instead of including it as a part of your weekly routine, you may find yourself scrambling to try and find customers onl...
Case Study: The Golf Industry in Japan - A Well-Kept Secret to Successful Marketing (04 Sep 2005)
While working on developing the world's first global launch of a 100% biodegradable/compostable corn-based polymer fiber sock in 2005 I came across some very interesting information about the golf industry.
For those of you not in this indus...
Why Is It Important To Have Your Own Information Product On The Internet? (17 Aug 2005)
Imagine this, you open your email first thing in the morning and you see fifteen new orders; one from Switzerland, one from Australia, one from India, and a dozen from all over the United States. All for the product you just recently made availabl...
Get More Clients: Learn How to Talk About What You Do (17 Oct 2005)
One of the main reasons that solo-professionals, service professionals and small business owners fail to build thriving businesses is that they struggle to articulate exactly what they do in this new vibrant, branded and authentic way…and most imp...
When Wimpy Makes Your List Of Power Words (22 Feb 2006)
You may not think of "wimpy" as a potential entry on your list of power words. Think again. The fact is, there are literally hundreds (thousands) of words that can pack a punch - and that's an important step in your attempt to gain and hold the at...
What Britney Spears Knows about Marketing and Doesnt Want You to Find Out (02 May 2006)
Oops! She did it again. On January 4th Britney Spears reportedly stunned onlookers when she accidentally flashed her breasts while playing on a swing in Malibu. Meanwhile she claimed on considering having another baby with Kevin to heal her trou...
Seminars - They can be Good for Business (31 Jan 2006)
So, you have decided to add seminars to your marketing mix. Stop...before you host your seminar there is some pre-planning that needs to be done. You should first decide who your target market is. Who do you want to attend you seminars. Once you h...
Client Referrals - Gain Client Referrals By Building Credibility, Trust And Loyalty (29 Jan 2006)
If your clients are not referring business to you. You may be lacking the credibility, trust and loyalty needed for them to refer you to others. Clients will not always tell you that they do not feel that you are doing a satisfactory job with thei...
Putting a Method to the Marketing Madness (11 Mar 2006)
The new year is here and its time to get your marketing plan of attack into gear. Market planning has a lot in common with financial planning. You must first decide what your goals are, who your target market is, how you will reach your targets an...
50 Benefits Of Joint Venture Marketing (03 May 2006)
What Is A Joint Venture?
A joint venture is an agreement in which two or more
businesses work on a project for a set period of time.
Joint ventures can be long-term, like promoting a
product together, or some can be short-term, like
10 Ways To Gain Your Prospects Attention Using Your Picture Alone (30 Oct 2005)
1. Use a uncommon hair style. You could style your
hair to stand straight up like you're scared or use a
wig to wear a mohawk or huge fuzzy hair.
2. Color your hair a bright color. You could color it
pink, blue, purple, green, etc. You could...
10 Ways Focus Groups Can Propel Your Profits (11 Oct 2005)
A focus group is a group of employees or current
customers that discuss and brainstorm new ways
to improve different parts of your business.
1. They can give you new ideas on how to advertise
and market your product or service to your target...
Buisiness Cards With Style (26 Sep 2005)
Business cards are a great way for your business to get it's name out into the world. Small, and convenient, these little cards provide your customers with your name and all your contact information, and because they're portable, your customers wi...
1, 2, 3! The Numbers Are The Key (11 Jan 2006)
Okay, there are some variables in this internet or network marketing world. If I am meeting people face-to=face, it helps to have brushed my teeth, to have bathed, to have put on some decent looking clothes, etc. If I neglect these things, my sa...
Choosing Your Business Card (06 Dec 2005)
Business cards are an important part of your marketing strategy. They can be plain text and may include your logo.
Most importantly they should match all your marketing materials in order to brand your company with your customer.
Endorsement Marketing Secrets (01 Sep 2005)
Endorsement marketing is having famous or reputable people
recommend your product or service to others. They could be
celebrities, star athletes, musicians, etc. Choose people that
are related to your business and might actually use your
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