O.K., press releases, broadcast plugs, special events and
brochures help business, non-profit, government agency
and association managers move a message from here to
there. And that's an important and useful function, but
that's all they are.
...
24 Killer Press Release Secrets (02 Oct 2005)
1. Your press release should sound like news, not
an ad.
2. You should only send your press release to the
media related to the topic of your press release.
3. Keep your press release one page in length.
4. Your header, contact i...
More Bang For Your Press Release Buck (03 Oct 2005)
Free press release distribution sites like prweb.com offer you an opportunity for additional exposure beyond your media list. Not that submitting your release on these sites necessarily gains you more coverage, though that's a distinct possibility...
How to Plan Your Conference With Less Pain and More Gain (21 Dec 2005)
THERE is an alliterative saying I learnt in the Air Force: Prior Preparation Prevents Pretty Poor Performance.
The 6P Rule is central to many things, especially those requiring structure and excellent organisation. Why? Because if you...
10 Critical Press Release Writing Tips (17 Feb 2006)
1. Start strong: Your title and initial lines should briefly and directly convey what you want to say. Include the "who, what, where, when and why" in the lead of your press release. The remaining part of your press release should include supporti...
Publicity For Your Sales Success (27 Nov 2005)
You can get literally thousands and thousands of dollars in real and perceived income for your sales career by adding a publicity element into your overall marketing program. If you want your sales career to prosper and profit, then take the time...
Avoiding PRs Biggest Pitfall (08 Sep 2005)
Falling victim to this #1 pitfall is the business, non-profit,
government agency and association manager who fails
to achieve the best that public relations has to offer.
And that's because he or she is preoccupied with simple
communications t...
Media Training: When Doctors Attack (16 Feb 2006)
Late last month, The Washington Post ran a half-page story about Daniel Blejer, a 52-year-old who died of Creutzfeldt-Jakob disease (a human version of mad cow disease). The article pulled at the heartstrings, and captured his personality so well ...
Media Relations: Photography - How A Great Picture Can Get You a Major News Story (21 Sep 2005)
Odds are you have access to a medium or big town newspaper. Have a few extra minutes? Flip through it and pay close attention to the pictures.
Do you see any awkwardly posed shots of a politician handing a check to the staff of some local no...
A Managers 2006 New Years Resolution (13 Jan 2006)
Many business, non-profit, government agency and
association managers, like the rest of us, want to kick
our bad business habits and start the year 2006 anew.
And for many managers, public relations may be a good
place to prepare such a 2...
Being Ready When a Media Frenzy Hits! (29 Nov 2005)
The spotlights! The Cameras! The Questions… all pointed at you!!! Are you ready?
This is what I dealt with recently when I was on the plane that had the shooting in Miami on the way to Orlando. I was the one who alerted the media within minu...
Action: The Only Communications Measure That Counts (17 Dec 2005)
The purpose of a communications effort (e.g., advertising, public relations) is to
motivate people to action. If it hasn't, it has failed. The bottom line is this: action
is the only communications measure that counts.
Advertising and pu...
Gear Up for the New Year With Free Publicity (06 Jan 2006)
So you've decided that getting your name out there is going to be one of your major goals for the New Year. But how do you do that on a limited budget?
That's where publicity comes in. And you can do it. It just takes time - and a plan. He...
What People Think Can Kill Managers (29 Mar 2006)
By delivering a body blow to their operation when business,
non-profit, government agency or association managers,
with public relations reporting to them, overlook assembling
the PR resources and action planning needed to alter
individual per...
Press Release Mistakes: How (NOT) To Get Your Release Tossed In The Trash Pile (03 Feb 2006)
Most people know that a press release is a great way to gain media attention. Unfortunately few people fully understand the do's and don'ts of press release writing.
Before you waste your time on writing a release that is not going to help y...
Just Say No . . . To The Unnecessary Press Release (07 Oct 2005)
There is a widespread, but unacknowledged epidemic sweeping the country. It's
called Press Release Addiction or PRA. Those suffering from PRA usually display the
following symptoms:
* An overwhelming compulsion to distribute a press rele...
Public Relations 101: Getting Your Message Out (20 Feb 2006)
Perhaps you'd like to promote your organization's event. Maybe you're trying to publicize your cause. Or maybe you're trying to get media attention for yourself or your product. Sometimes it's difficult to have your voice heard amidst the cacophon...
Optimized Press Releases: When Public Relations Equals PageRank (01 Jan 2006)
A while ago we got our brand new company domain up from PageRank of 0 to a very healthy PageRank of 5 in under two months?
Yes, we know PageRank doesn't mean much, except in terms of branding. But it does give some indication of how effectiv...
The Magnificent Power of the Press Release (01 Nov 2005)
However large your company might be and whatever services or products it provides, it must always communicate with its customers. It should gain publicity and credibility. One of the most widely used tools to achieve this is advertisement. Nevert...
Forget Press Tours, Have a Teleseminar Tour (22 Sep 2005)
Businesses of all sizes, including start up and Fortune 500 companies try to receive as much promotion and publicity for their product and services as they can. Quite often their marketing tactics require huge amounts of investment in time, energy...
