Suddenly gripped with a vision of what I wanted from his company, I seized control of the conversation and asked the salesman whom I should talk to about my idea. He was startled, of course, that I was turning the tables in the middle of his prese...
Use Magnetic Gift Cards To Skyrocket Restaurant Sales and Profits (05 Aug 2005)
The History of Gift Cards
Whoever created the idea of gift certificates was a marketing genius. The idea of taking someones money (which is valid anywhere) and giving them a certificate redeemable only at your restaurant was...
Forgotten Point of Sale System Features - Cash In Drawer Limits (13 Dec 2005)
This feature has been around since I started in the cash register business some 25+ years ago. I haven't heard POS salespeople talk about this for over a decade and if it isn't being used in your business you are opening yourself up for theft and ...
USCs Winning Lesson For Salespeople (30 Jan 2006)
Everybody loves a winner—that's what the slogan says.
And it's true.
I was amazed at how many USC shirts appeared on the streets from Honolulu to Chicago during the team's thirty-plus game winning streak. It was nearly as many as when ...
10 Important Things To Tell Your Prospects (26 Sep 2005)
1. Tell your prospects that you offer free delivery.
This may cost a little money, but, you will gain the
extra customers to make up for it.
2. Tell your prospects that you offer a lower price.
If you can't afford to offer a lower price you ...
20 Super Hot Ways To Make More Money From Your Customers (06 Apr 2006)
1. Insert a brochure for another product in the first
product package your customer buys from you.
2. Sell a basic product and tell people for a little
more money they can receive the deluxe edition.
3. Give your customers a free subsc...
10 Ways To Shift Your Sales Into Overdrive (03 Oct 2005)
1. Publish testimonials for your free stuff. It would
increase their value and if they're viral marketing
tools, you'll have more people giving them away.
2. Give your visitors a good time so they will visit
your web site again. Use a few jo...
Use Bundling To Increase Your Profits And Sales (29 Jan 2006)
An effective way to increase your profits and sales is
to bundle many products or services together into one
package. This gives people more reasons to buy your
products and services. People also have come to
believe package deals are a better ...
5 Ways to Build Rapport With a Complete Stranger (24 Aug 2005)
"Did you see that game last night?"
"How about all this rain we've been getting?"
"That's a nice bowling trophy. I love bowling!"
Ever use one of those questions? Thought so. Who are you kidding with that ...
The Rules of Selling Have Changed! (29 Jan 2006)
The old fashioned sales routine of cold calls, telemarketing, pounding the
pavement, knocking on doors, ignoring "No Solicitors" signs and trying to visit
people who don't want to see you is DEAD.
I spent nearly ten years of my...
Top Salespeople Know When To Walk Away (17 Sep 2005)
You probed, elicited needs, and you tried to advance the buyer to the next stage of the process.
And all of a sudden, you're getting nowhere, fast.
When you call, the secretary says he's always in a meeting. He doesn't respond to your ...
5 Sure-Fire Ways To Attract New Customers Now (11 Sep 2005)
1. Give Away An Electronic Information Product
The product could be a simple report posted on your Web
site or autoresponder to a downloadable e-book. The
information product should relate to your target audience. Just
place your advertisem...
10 Scorching Ways To Heat Up Your Sales (29 Nov 2005)
1. Email each visitor a satisfaction questionnaire
after they purchase. This will allow you to improve
your order system, customer service, site, etc.
2. Give a percentage of your profits to a cause your
customers would like. It could be a c...
12 Ways To Outsell Your Competition (09 May 2006)
The keys to outselling your competition is to compare
your product to theirs. When you find the differences
between products, use your findings to improve
your product. Below are 12 things you can compare
and improve upon to outsell your competiti...
10 Ways To Sell Your Products Faster (16 Jan 2006)
1. Give people a deadline to order. Tell people if
they order by Jan 28, 2000 they will get a discount
or free bonuses. This will create an urgency so they
don't put off buying.
2. Offer people a money back guarantee. The longer
the guarante...
10 Ways To Catapult Your Sales (13 Dec 2005)
1. Swap endorsement advertisements with other
web sites. Endorsement ads usually pull more sales
and traffic than regular advertisements.
2. Outsource part of your workload to save time
and money. You can spend more of your time and
money pr...
Goal Setting Traits That Will Close Clients (07 Feb 2006)
I talk to business owners every day. A common question I am asked is how to get clients.
The number one mistake that I see these professionals making constantly is that they do passive marketing instead of action-oriented marketing, with no ...
Are Your Minisite Sales Slowing Down ? Apply These 12 Simple Steps (23 Sep 2005)
Is your site converting well ? Are you making 3 sales out of every 100 visitors to your site ?
If not, here are 12 tips that can get you started improving your website conversion ratio.
This 12 step system will help you to increase you...
4 Sale Thieves You Need To Be On The Lookout For (03 Apr 2006)
Many successful marketers began their careers as children setting up a lemonade stand or selling newspapers. Years of experience and exposure to more mature and intricate marketing techniques change a lot of things, but there is one aspect that is...
Sales Words To Use & To Avoid (11 Mar 2006)
I come from a long line of communicators, salespeople, entrepreneurs, and even one telegraph operator.
All of them took language very seriously, and if you look at how they did in their careers, it worked out pretty well for them.
