In a recent discussion, a client who has never sent or received an e-mail, was confused as to how e-mail can be sent to a yahoo address from a hotmail address, and vice versa. Another was confused trying to sell something through an online resell...
Can E-Mail Still Be Used Effectively? (21 Mar 2006)
We have looked every which way in recent articles at protecting ourselves and our data from the outside. Now that we have our networks and connections locked down, filtered and alarmed, the question arises: Can e-mail still be an effective tool to...
Using Email Technology to Boost Referrals (26 Apr 2006)
With Internet technology, businesses can use email to grow referral business by stimulating and tracking word of mouth. The right tools and incentives make all the difference in turning customers into referral advocates through compelling messages...
Emailing in Business and Quality of Life (10 Dec 2005)
Communication in earlier days -
There was a time when during prehistoric times, people used to communicate in sign languages. Today most of us talk to each other through a short SMS. Times have changed. Has human being changed? Have our basi...
Enhancing Your Sales Efforts with Wireless Email (31 Jan 2006)
Wireless email is a fairly new technology that has solved many
problems for internet business operators giving them greater
freedom to travel and to live the life they deserve without
concern about losing sales by neglecting cust...
How NOT to Sell Your Product, Or How Most Likely To Lose Your Prospects (07 Oct 2005)
When I got into this business, something was clear to me right from the beginning.
E-mail was a major portion of how alot of this business gets done.
As I progressed, researched here, researched there, another thing became painf...
Email Marketing Campaigns Done Right! (15 Nov 2005)
Email Marketing Campaigns
If I Told You the TOP Professionals Jumped off a Bridge, Would You Jump?
Email marketing campaigns can be very profitable if done right. However, with the advent of spam filters and the amount of em...
Using E-Mail Newsletters as a Business Development Platform (22 Mar 2006)
When it comes to e-commerce, spreading your reach is extremely important. E-mail newsletters can be an effective method for expanding your business development platform.
E-Mail Newsletters
Selling and purchasing, over the Internet is a...
How To Start An Email Newsletter (23 Oct 2005)
Here are the goals:
You regularly send out relevant and anticipated email newsletters to your ever-growing list. You have a form on your website that asks people to sign up for your email newsletter. When someone signs up, they give y...
Run a Contest: Build a Large Opt In List Targeted for Your Products (28 Jan 2006)
Run contests on your website (or include surveys and polls) to grab opt-ins for your newsletter then put your new subscribers to work for you.
A contest at your web site works on the same principle as signing up for a contest to win a free d...
Email Marketing Success or Failure? (13 Nov 2005)
When you think of email marketing, what comes to mind?
Spam or Customer Loyalty?
The common misconception of email marketing by many business owners is that if I send out an email "blast" then sales, leads and website traffic will inst...
Email Etiquette: Ensure Your Emails Get Read - Not Deleted (17 Apr 2006)
Email has become a standard and acceptable method of business communications.
Recruiters like myself use email to forward job searchers' resumes to employers and we sometimes get job offers for candidates through email as well.
Email e...
Pictures and Fonts in Email (09 May 2006)
Someone asked if she should include a picture of herself in the signature line of her email. I wrote back advising against it. Not everyone uses Outlook plus using an image in the signature adds weight to the email, which makes it slower to delive...
Who Sets the Standard? Email Newsletters Could Fail the Test (25 Mar 2006)
The buzz word "standards" may cause an eyeball-rolling response, but without standards, we would have to buy specific media to work with our DVD, VCR and music player. Remember the software buying days, when you had to look for compatibility in te...
The Body of Email Newsletters (04 May 2006)
How we dress for the day depends on the season and our tastes. During hot days, most of us tend to wear short-sleeves and light-weight material — I'm partial to shorts and a t-shirt. A few daring folks wear less, and when you go to the beach or th...
HTML Email Newsletter Designs for Better Results (18 Dec 2005)
An email newsletter is a newsletter we find on the internet where the readers can get to read news on the internet, just as one may read ordinary newspapers. Various online newsletters available cover many topics. We can get stories on health, tec...
Email Signatures as a Marketing Tool (25 Jan 2006)
Do your emails include a signature? A signature is a standard block of text you include in each of your outgoing email messages and postings to newsgroups. Most email programs (including Eudora, Outlook and others) allow you to create a signature ...
Friends, Massive Traffic and Huge Dollars – Perfect Recipe! (09 Mar 2006)
Traffic doesn't come easier than this, and it costs you nothing.
When is the last time you received an email from one of your friends? Probably yesterday. Did it contain a classic joke or funny picture that had you laughing in stitches? More...
How To Create 2 Super-Profitable Email Publications (30 Oct 2005)
Is it really an impossible dream to generate an obscene amount of money online? Is it all hype? Or is it indeed possible to make millions from an email publication or two?
Great American legends like Henry Ford became famous by first dreamin...
Email Marketing Campaigns - Robots, Humans And Shoes Slashed Whilst Lions Roared (23 Jan 2006)
When you are planning an email marketing campaign, there are two important issues to be addressed. The first issue is ensuring that your email marketing campaign gets delivered and the second is persuading the recipients of the email marketing ca...
