Writing and Speaking Copywriting
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Unimaginable Power of the Content - Most Sacred Secrets of Effective Copywriting Revealed (29 Nov 2005)
Few of the web site owners do not understand the importance of well-written and well-optimized content. The demand on experienced and skilled copywriter, whether he specializes in the web site copywriting, offline or internet copywriting, is const...
6 Things to Look For When Hiring a Copywriter (19 Jan 2006)
Avoid Mistakes When Hiring A Copywriter
You've done some research. You've found a copywriter who will talk to you on the phone, and you liked what you heard. You asked the tough questions got answers you feel comfortable with.
Questions To Ask When Hiring A Copywriter (30 Oct 2005)
One of the best ways to protect yourself when hiring a copywriter is to ask a lot of intelligent questions.
First of all, I strongly recommend that you talk with your copywriter on the phone before you hire them (for instance, I offer a free...
Another 5 Deadly Copywriting Mistakes (04 Feb 2006)
Please don't be offended, but you are probably making one or all of the mistakes you're about to read about.
It's not your fault.
Most business people are not trained as copywriters. But once you've read this article, you'll know exact...
10 Killer Ways To Make Your Ad Sell (04 Jan 2006)
1. Use plenty of examples in your ad copy. This will
allow your whole target audience to understand your
2. Gain extra credibility by using terms your readers
may not understand, but can follow by explaining them
in simple ...
10 Hypnotic-Like Sentences That Sell Like Crazy (22 Mar 2006)
Tell your readers what they are probably thinking,
feeling or doing as they read your ad copy. This
strategy will usually trigger their own subconscious
mind to bring out these feelings or actions.
You can add these sentences into any ad cop...
Online Business Press Release Writing Tips And Ideas (23 Dec 2005)
Press releases are one of the most cost-effective ways to
get promotion for your online business. Many entrepreneurs
ignore this type of promotion because they don't know how
to write a press release. It's important to promote your online
10 Persuasive Triggers To Plug Into Your Ad (10 Sep 2005)
1. Most people want to win over others. Tell your
prospects how their family or friends will admire
them if they buy your product.
2. Most people want to associate with others that
have the same interests. Give your prospects a free
10 Psychological Desires To Insert Into Your Ad (07 Dec 2005)
1. Most people like surprises because it's a change
of pace from their routine. Tell your prospects
that they'll get a surprise free bonus for ordering.
2. Most people want life to be easier. Give your
prospects easy ordering instructions, e...
42 Deadly Ad Copy Sins That Ive Made (23 Apr 2006)
I have read thousands of ad copies online and offline
over my lifetime. I have read excellent ad copies that
made me buy right away and some that may have had
a decent product, but had a poor ad copy that turned
Now that I am in bus...
10 Ways To Make Your Ad Command Attention (24 Apr 2006)
1. Place colorful graphs, pie charts and other charts
in your ad copy. Use charts that will grab a persons
eye and also support your product claims.
2. Highlight buying incentives like free bonuses and
money back guarantees. You could place ...
10 Sizzling Ways To Improve Your Ad Copy (09 Jan 2006)
1. You could decrease or increase the length of
your ad copy. There is no rule on how long your
ad copy should be unless space is a consideration.
The ad should be long enough to sell your product.
2. You could add some sub headlines on your...
Intellectual Property Will Soon be History (17 Nov 2005)
It is not too risky to affirm that intellectual property will soon be History.
Rules designed for the paper era are not useful, enforceable and cost-economic in the
Here are a few reasons:
1) Intellectual property is n...
Write For The Web Today (15 Jan 2006)
The Web is one of the biggest markets for your writing skills. Are you ignoring this enormous market? With hundreds of thousands of merchants online, someone has to write their material. It could be you.
Web merchants need:
* Direct se...
Copywriting With Pizzaz (21 Feb 2006)
Do your brochures, Web pages, sales letters, catalogs, advertisements and other marketing copy sizzle? If not, here is a simple way to jazz up your copy: Create an experience for the reader.
Instead of telling the customer what they get when...
Power Words That Differentiate You and Increase Sales 2-3 Times (11 Oct 2005)
I suppose I'm like every other business owner out there that has looked for the Power Words that will deliver the Holy Grail. When you find them you will know because your sales will leap forward. I found them, but it wasn't where I had been looki...
The Secret Power of Words (10 Aug 2005)
If the best way of communicating with prospects and existing customers was through sign language, we'd all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we'd all have to learn...
How to Price a Job Correctly Even When Youre Totally Stumped (25 Jan 2006)
For many copywriters, correctly pricing their work is a constant struggle. When it's time to offer a price, a myriad of negative influences — both internal and external — descends upon them. Sometimes the result is disastrous.
I know this fr...
Advertising Your Copywriting Services Business (08 Apr 2006)
When should you start advertising your copywriting services business?
The best time to start is when you have some money coming in. That is, when you have several clients, and they are sending you work on a regular basis. This means that you...
The Most Sacred Secrets of Copywriting Services (21 Jan 2006)
Successful copywriting is one of the most important elements of your advertising. It attracts attention of your potential customers and makes your message memorable and it might induce your clients to take some actions. Many research in psycholog...
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